If you haven’t watched the new reality show “On Brand with Jimmy Fallon“, you don’t know what you’re missing! This show is basically a gamified competition
where participants create and pitch marketing campaigns for a variety of well known products. As I was watching this series, I couldn’t help but think that this would be a great activity to adapt to topics within our course content. The first one I’ll be sharing is On Brand & The Real Food Guide Pyramid. But wait! There will be more ideas coming as Lindsey Harlan has a great one she is working on and will be shared at a later time…so stay tuned!
Set
- The first thing you want to do is show an episode of On Brand so students have an idea of how it works and what the participants must do. Note: On Brand can be found on NBC, Peacock and/or Amazon Video (for a small fee). As I watched the first season, I only found one episode that would be inappropriate to show students and that is the episode about the Super Bowl.
- Pick an episode for your students to watch and assign them the On Brand Episode Analysis Worksheet to fill out as they do. After the two teams pitch their ideas to the judges, and before the leader/team winner is announced, PAUSE the video to let students make a prediction about who they believe will win the campaign and why. Have them share and take a poll to see where the class falls. Then continue and see the reveal to determine who wins. Note: This is a generic worksheet so it will work with any of the episodes.
Materials
- iPads or Laptops
- Projector & Screen
- Amazon Video (affiliate link)
Activities
- Since the Real Food Guide Pyramid is new to us and most students, I thought this would make a fun, engaging way for them to learn more about it.
- Provide students with the guide sheet and take a few minutes to go over it so they understand how it will work. The resource from which students will get their information is the Eat Real Food website.
- Introduce the assignment by going over the scenario, the client brief, and the challenge.
- Give students an allotted amount of time, approximately 5-10 minutes, to complete the individual idea round. As students present their ideas, each student will vote on their top 3 favorites.
- Note: As the teacher, you will be voting on the top 2 ideas that will compete and develop their campaign with the rest of the class being their teammates or helpers. With that being said, you may want to put together a panel of judges made up of teachers and staff members to help you determine the winners.
- After the winners are selected, the rest of the class will be divided up and joining them to bring the campaign to life. Teams can be drafted by the winners, or you can do a simple 1-2 count off or pass out envelopes with labels inside telling them which team they will be on. It’s up to you.
- Teams will continue to plan and develop their campaigns according to the guide sheet. The amount of time you give them to bring this to fruition is up to you and based on the length of your class periods.
- Once the campaigns are complete, students will present them and make their pitch to the panel of judges who will determine the winner. Again, prior to the judges decision, ask students to vote on the campaign they think will win and why.
- After the winner leader and team have been selected, take time to debrief each presentation by discussing what they did well, what could be improved, challenges they faced, how they problem solved, how they worked as a team and improvements that could be made to do better the next time.
- Because students have been focusing on the new real food guide pyramid, you can do more with this content or you can use it as a base to cover other nutrition concepts and/or the new dietary guidelines. You have a lot of options!
- If you have a FCCLA Chapter in your school, you might even be able to make this work as a competitive event.
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