Panera Bread has taken a stand to raise the bar and become transparent in their new campaign to offer consumers the best nutritional quality possible. They even put their promise out there for the whole country to see in the form of a letter, ads and commercials. As I read the letter and watched the commercials, I was impressed with the measures they are taking and think it’s a great example of our consumer rights in action. That’s why I am using it as a realistic way to reinforce the consumer rights with my students, as well as include non-fiction reading and writing into my curriculum.
